How Coupons Impact Consumer Behavior

Coupons Consumer

Photo by: Getty Images

Have you ever wondered why so many online vendors offer discounts in different forms? The fact of the matter is that such concessions have allowed sellers to increase their profits.

The number of online consumers using promo codes has been increasing at a rapid rate. Shoppers are highly likely to use coupon providing websites as RedeemACoupon.com in order to receive rebates on their purchases.

Making the Sale

Majority of the internet shoppers that use coupon codes would not have purchased the good or service sold online if they had not found a discounting promotional rebate. This deduces that providing web concession has a strong influence in convincing consumers to make a purchase. Such concessions have proven to be successful in encouraging sales.

Increased Spending

Web vouchers have proven to have a High Return On Investment. Small concessions on a given buy convinces shoppers to acquire more. Those buyers that use promo codes spend twice as much compared to those who do not.

Satisfied Customers

These discounting options have allowed sellers to develop a good repertoire with clients. Buyers that avail such concessions have a higher satisfaction level in comparison to those who do not.

Developing a Customer Base

Buyers that take advantage of rebates are more likely to make more purchases from the merchant that offers a discounts than from those that do not. This increased likely hood of customers making repeat buys allows sellers to earn their trust. This enhances the client base and increases customer loyalty.

Three fourths of the buyers find using promos to be easy. The elderly internet consumers are likely to make purchases from more established merchants. However, they find the task of discovering rebate vouchers to be an inconvenience.

Online consumers are equally divided on the question if rebates encourage the purchase of a certain brand or if the brand encourages consumers to find their respective discount codes.

Those consumers that utilize mark downs often have been buyers of basic fast moving consumers goods and other such routine purchases of household items. Coupons have proven themselves effective in encouraging buyers to commit to a sale when provided at the point of payment or just right before.